About Us
Lulucrystalsx is Singapore’s first 100% natural crystal handmade jewellery brand in retail malls.
Specialising in authentic, high-quality natural crystals, we are dedicated to crafting meaningful jewellery that blends beauty, craftsmanship, and positive energy.
As a trusted retail brand, Lulucrystalsx has grown steadily since its inception in 2019 and now operates four physical retail outlets located in Singapore’s top shopping destinations — ION Orchard, Raffles City, Suntec City, and Bugis+, and a 1000sqf showroom in Woods Square.
Our presence in these premier malls reflects our commitment to quality, credibility, and customer trust.
Every piece of jewellery at Lulucrystalsx is handmade using carefully selected 100% natural crystals, ensuring authenticity and uniqueness. We take pride in offering thoughtfully designed pieces that cater to modern lifestyles while honouring the natural properties and individuality of each crystal.
Driven by passion and integrity, Lulucrystalsx continues to be a go-to destination for crystal jewellery lovers seeking genuine materials, refined craftsmanship, and a trusted retail experience.
Visit us at our stores to find out more.
Pauline Kwa
Founder
Ethan Loh
Co-Founder
With more than 10 years of working as a Strategic Communications professional, Pauline is all ready to tap on her capabilities to pursue a passion.
“Crystals do not only bring healing benefits, they are aesthetically pleasing and spread positive energy to their owner. In Lulucrystalsx, we modernise crystal gemstones into daily wearables and home decor; and build a community that is close to our heart.”
- Pauline Kwa
A career switch from Facility Management specialist to crystal expert, Ethan brings you deeper insight into quality crystals. As a collector himself, Ethan owns one of the widest range of big bead bracelets in Singapore.
“Collecting crystals are like investments. In Lulucrystalsx, we bring quality and affordability to make your investment worthwhile."
- Ethan Loh